The company was founded by Mrs. Preeti Mohan, more than 10 years ago with a passion for design and initially modeling and retailing of Gold jewellery. However, the desire to serve the ardent patrons of jewellery only grew with time. From a kiosk at New Delhi’s beloved Select Citywalk mall to multiple kiosks live simultaneously, the brand eventually led to a brick and mortar store in Delhi’s hub for trousseau shopping- Shahpur Jat.

Since then there has been no looking back.

The brand stands strong on the belief that imitation jewellery is the future with its numerous benefits.

Art jewellery is hassle-free to maintain and is light weight, is more convenient on the pocket and is safe to carry from one destination to another. This is festive, this is heritage, this is anything but everyday. Reserve, it for occasions, irrespective of their frequency.